Campbell’s cooks up grilled cheese and chicken noodle soup scented candles


Campbell’s has cooked up the perfect recipe for its limited edition scented candles – the “Tomato soup and grilled cheese” and “Chicken noodle soup”. Done in collaboration with lifestyle company The Family Experience Company (CAMP), the candles tap into the familiar design of Campbell’s limited-time only, stackable soup cans. The stackable snow cans first made their debut in 2020, and the design was inspired by the snowman’s commercial, “Snowbuddy”. This similar artwork is also featured in Campbell’s latest scented candles.

Once the candles are fully burnt, a miniature, Snowbuddy keepsake will be revealed as a memento for families to cherish their newly made winter memories. According to the brand, 10% of net proceeds from the total candle sales will be used to aid non-profit organisation, Feeding America. MARKETING-INTERACTIVE has reached out to Campbell’s for additional information regarding the partnership. 

“When we create experiences, we focus on whole family fun!” said CAMP’s chief communications officer, Tiffany Markofsky. According to her, Campbell’s knows the importance of bringing families together, and CAMP answers the questions of what families should do together.

“These fun soup-scented candles combined with our at-home Winter Warmup Guide will bring play and warmth home this winter. Kids and grown-ups everywhere will craft snowmen out of soup cans, create winter scenes that are both fun and edible, and even ice fish indoors,” she explained. 

Meanwhile, Campbell’s meal and beverages chief marketing officer, Linda Lee, said the soup company was excited to continue its mission of creating family moments and memories for all through its partnership with CAMP. “Pairing the aromas of Campbell’s soup-scented candles with the Winter Warmup Guide is a perfect recipe for a day of wintry fun,” added Lee.

Separately, the soup company made a play in the NFT scene in July last year by collaborating with street-style artist and illustrator Sophia Chang. Titled, “AmeriCANa — SOPHIA CHANG X CAMPBELL’S”, the NFT collection marks as a celebration for the soup company’s design refresh.  This NFT was also a “tribute to Campbell’s continued evolution shown through the iconic designs it has produced throughout the years”. Additionally, as part of Campbell’s commitment to sustainability, the brand also said at that time, it will be working with NTWRK and Aerial to offset the carbon footprint of the NFT.

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