Confused about NFTs? Here’s all you need to know


They’re everywhere, but more than a few people are still wondering just what are NFTs? After taking the art and gaming world by storm in million-dollar auctions, NFTs have now exploded into the mainstream with celebrities and big brands getting involved. Adidas minted some with Bored Ape Yacht Club and then launched a collaborative NFT project with Prada. Even McDonald’s and Coca-Cola have added NFTs to their marketing mix. If you’re still completely baffled – and we certainly don’t blame you if you are, below we’ll answer the question what are NFTs? and also touch on how they can be used by creative professionals.

Whether you decide they’re a speculative fad or a great new possibility for artists, there’s no denying that NFTs are making headlines, and some creatives at least have turned them into a business. So what are NFTs? Read on to learn about how NFTs work, how they’re made, and why they’re so controversial.





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