NFT Sales In 2021 Were More Than $17 BILLION!
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My friend Rachel Wolfson wrote an article for COINTELEGRAPH.COM
that “It’s become clear that fashion NFTs must offer
some type of consumer engagement, allowing brands to interact with
individuals in both the physical and the digital worlds.” The
January 2, 2022 article entitled “Unlocking utility is key for fashion brands
launching NFTs in 2022” included these comments:
Nonfungible tokens, or NFTs, have become one of the most
discussed markets in the crypto space this year.
A recent report from Cointelegraph Research found that NFT
sales are aiming for a $17.7 billion record by the end of
This may very well be the case, as a number of mainstream
brands have begun launching NFTs.
According to recent research from Bain & Company and the
online luxury fashion platform Farfetch, digital interactions with
consumers are becoming increasingly important for brands.
The report specifically states that “digital
interaction with peers is on the rise when choosing to purchase a
As such, nonfungible tokens tied directly to brands and
their consumers are now more important than ever before.
No surprises in this report!
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