Nuts for NFTs? Barbie x Balmain Cashes in on Hot Consumer Trend – Sourcing Journal


French luxury fashion house and past Netflix collaborator Balmain is teaming with Mattel’s classic Barbie brand on ready-to-wear and NFTs. The more than 50-piece collection filters Balmain’s established aesthetic and opulence through a Barbie lens, combining the former’s marinière and labyrinth patterns with the latter’s iconic pink coloring. The fashion and accessories line will launch…

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