Sega will not proceed with NFT plan ‘if it is perceived as simple money-making’


In November of 2021, Sega’s Q2 results mentioned the publisher planned to team up with Microsoft to develop cloud-powered ‘super games’. What these super games might actually be remained nebulous, but apparently “the amount to be spent on them will be in the range of 10.0 to 15.0 billion yen at most.” Given that Sega received a business investment of 100 billion yen, which is about $US865,313,900, that left a fair amount for other projects, which included “investment in new fields such as NFT.” 

Following the recent hostility to proposals of NFTs being included in videogames, and the questionable ‘play-to-earn’ models associated with them, it was only a matter of time before Sega would address this. And so, during a management meeting last month, as spotted by Tweaktown, Sega president and group CEO Haruki Satomi did indeed note the “negative reactions” NFTs have received. 



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